Together.do

Revolutionizing E-commerce Partnerships

timeline

6 months

Deliverables

UX Design
UI design
Usability testing
Design system

Mon rôle

UX UI designer
Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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mockups · prototyping · testing
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roadmap · budget · cadrage
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Audit ux  · recherche qualitatif
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gobelins
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crazy eight  · atelier
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empathy map · repository
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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Branding · Logo Design · Social MEdia
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About the project

The Challenge

  • API integration design flow to enable seamless connectivity across platforms.
  • Streamlining marketplace peer-to-peer co-acquisition campaigns to enhance collaboration and reduce friction.
  • Delivering actionable insights through advanced campaign analytics, empowering brands to optimize strategies effectively.

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Design Goals

  1. Enhance the user experience for partner discovery.
  2. Simplify campaign management workflows.
  3. Develop a cohesive design system to ensure scalability.
  4. Test and iterate designs based on user feedback.
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Platform overview
Together.do is an innovative e-commerce partnership platform that leverages technology to simplify and optimize collaboration between brands. By offering tools for partner discovery, campaign management, and analytics, the platform aims to reduce acquisition costs and amplify growth for e-commerce businesses.
Market Research
The global e-commerce market was valued at $16.6 trillion in 2022 and is projected to grow at a CAGR of 27.4% from 2023 to 2028. Partnerships are a key growth lever as brands look to reduce acquisition costs.

Rising Acquisition Costs: Reports show that customer acquisition costs have increased by 60% over the past five years, pushing brands to seek cost-effective partnership strategies.
‍Impact of Technology
‍ 72% of e-commerce businesses consider advanced technology essential for managing partnerships effectively, with tools like automated matching and real-time analytics being top priorities.

Together.do aligns with these trends by providing a platform that simplifies and optimizes e-commerce partnerships, addressing both rising acquisition costs and the need for advanced technology. The e-commerce partnership market is evolving rapidly, with increasing demand for innovative solutions.
Colors style guide
Partner Discovery Module
Created a dynamic marketplace where brands could leverage the visibility of other brands to form impactful partnerships based on real the KPIs. The interface allowed users to filter potential partners by industry, audience, values, and past campaign performance.
A Collaborative platform for Announcers and Publishers
This feature empowers both parties to communicate effectively, choose the right partners, and achieve optimal campaign results.
Announcers gain visibility through publishers' audiences, while publishers benefit from announcers' resources and campaigns to grow together.
Designed intuitive tools for discovering and connecting with potential partners based on shared goals and KPIs. Enabled seamless communication between parties to foster transparency and trust.
Streamlined Campaign Tracking with Kanban
To ensure customers never miss a campaign and can easily track progress, we incorporated a Kanban board into the platform. This functionality allows users to:
1. Visualize all ongoing campaigns at a glance.
2. Track the advancement of tasks and key milestones in real time.
3. Organize and prioritize campaigns efficiently to meet deadlines and objectives.
Seamless Marketing Kit Sharing for Branding Consistency
Together.do simplifies the process of maintaining branding consistency with a dedicated workflow for exchanging marketing kits. This feature ensures that all campaign materials are aligned with each brand’s identity. The process includes:
1. Integrated Messenger: Facilitates clear communication between announcers and publishers for sharing requirements and feedback.
2. Asset Uploads: Easy uploading and sharing of logos, templates, and other brand assets.
3. Approval Tracking: Ensures all materials are reviewed and approved before campaign launch.
Data-Driven Campaigns with API Integration
To provide actionable insights and measure the success of campaigns, Together.do implemented an API integration workflow. This feature allows users to:
1. Sync CRM Data: Connect platforms like Klaviyo to streamline data flow securely.
2. Track Campaign ROI: Use real-time metrics such as open rates, clicks, and conversions to evaluate campaign performance.
3. Prioritize Data Security: Ensure only necessary campaign data is accessed, maintaining customers' privacy.
Results
1. Optimized convertion: 94% Task accomplishement rate
2. Enhanced Usability: Usability tests revealed a 25% reduction in time required to complete key tasks.
3. Positive User Feedback: Beta users highlighted the platform’s intuitive design and ease of use during interviews.
Merci ❣️
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